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The staff at Waye Design Group have an in-depth experience in creating professional and complete Internet solutions. Whether it is simply to host a web site, or the design of a complete e-commerce solution, Waye Design Group can assist your company with a step in the right direction.
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What are your goals?
Write down your goals for your email marketing campaign. Will you focus your current customers? Will it be for your popular blog? Or will you start a brand new list to market?
Plan your budget
Now you have your goals setup, it is time to plan for your budget. Your costs will be; Email newsletter software, copywriting (free if you write), email template design (free if you design).
Choose the Software You Will Use
There are many solutions out there. There is not a "Best Email Marketing Solution" in the market. Each solution has its pros and cons. Some of them are only for beginners, and some of them are enterprise type. Here's a great Comparison Chart for Top 5 Email Marketing Solutions. All of these 5 solutions have free trials, take your time, give each of them a try and choose the best one for your needs and budget. These 5 companies are the most respected ones in the market currently. But if one of these solutions don't do the work for you, search google for other alternatives.
- Buying an email list
- Renting an email list
- Creating your own email list
Asking questions at the signup form. This options sounds great, but many people don't want to answer many questions just to signup to your newsletter. Keep your signup form as short as possible. Doing surveys, and segmenting your list later on. This is the optimal solution. It will need little more work, but you will succeed in the long term.
Don't write boring. Boring copywrite = No Reads.
Never send only marketing promotion + Ads.
Put yourself in your reader's position. Make them want to read your newsletter, so offer unique tips, resources, even short how to articles related to your topic. Be consistent with your writing tone. If your first newsletter has a very professional and corporate language, you have to keep it consistent. If it is humor, your readers are waiting to read more humor style in the next one. If it is a personal blog's list, and the language is personal, keep it personal and friendly with the next newsletters. Being consistent with your tone of writing is the key to long term success.
Decide when you will send it
This mostly varies by your list profile. If your list contains 13-18 years old high school kids, never send it during school hours. If it is professionals, I wouldn't send it monday morning. You know, how busy it gets monday mornings. Use some judgment, do some research. When you start doing A/B testing, you will find the optimum day of the week, and optimum time of the day for your newsletter to go.
Title is the key to higher success
I receive so many emails every day, and don't even open most of them. I check the titles first, if it is appearing to me, then I click on it. Here's a great tip for you: Always add customization to the title (e.g. hi _name_ , here's your weekly newsletter from ...). Also, do A/B testing. We usually write 3-4 different titles for the same email newsletter campaign and send them to a sample group of readers from our list. We check the open rates, click through rates, and pick the best working title for distribution to the main list. If you start doing testing, you will surprised how much titles might change the opening rates for your newsletters.
Which links were clicked more? What types of coupons and promotions are more effective? Which titles are clicked more often. What is the exact time of the day when your readers check your newsletter most? (remember to pick the best time, and distribute your next newsletter at this exact time.)
- Selling your own products.
- Selling advertisement space on your newsletters.
- Adding affiliate links targeted to your readers.
- Selling survey space for other companies (yes, many companies will pay top $$$ for a survey offered to your list if it is targeted to their niche)